Just before the semester ended a few of the other missionaries I work with and myself helped our students pull together an outreach project we called “The Jesus Loves Campaign.” It was the capstone project for a core group of students we had been working with throughout the Spring Semester in a Monday night class we called Learning Lab. Each week we’d gather and talk about ways to be intentional in building relationships, ways to be authentic in sharing our faith and how we might better bring Jesus to campus.
The Jesus Loves Campaign came out of a brainstorming night we facilitated in an attempt to empower our students to think about how to reach campus. We created a website, a promo video, social media blitz, t-shirts and finally a giant board that we assembled on the main quad. As students came and went to class on Friday we asked them to stop and share “who or what they thought Jesus Loved.” Our intention was to flip the conversation we often hear on the Quad that “God Hates…” and ask “Who does God love?” It was also intriguing to see how students enjoyed sharing their thoughts and how for some that opened a door for their curiosity to ask what we thought about the question.
Have a look at the website we created and watch the video. We’re trying to fine tune this way of engaging campus and hope to be doing more of this kind of thing in the Fall when students return.
